Ginger & Smart designs for spirited women whose distinctive style is an expression of their individuality. A sense of cool confidence and discovery underpins the luxury contemporary design aesthetic of the brand, which seeks to combine the polished and the playful aspects of a woman.
Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covered every possibility for a successful and exciting fashion venture.
Ginger & Smart combines captivating design with the finest quality materials and first rate manufacturers.
The GINGER & SMART SS18 Parallel Collection explores the importance
of connection; to each other, ourselves and to nature and the parallels
between art and science that connect us all. The Parallel Collection
emotionally connects with women through colour, texture, silhouette,