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Ginger & Smart


Ginger & Smart designs for spirited women whose distinctive style is an expression of their individuality. A sense of cool confidence and discovery underpins the luxury contemporary design aesthetic of the brand, which seeks to combine the polished and the playful aspects of a woman.

Ginger & Smart Womens Australian Designer Fashion Mohter of The Bride Weddings Event Dressing Race Fashion Wedding Guest Father of the Bride and Groom

Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covered every possibility for a successful and exciting fashion venture.

Rubyyaya - Isla Midi - White

Ginger & Smart combines captivating design with the finest quality materials and first rate manufacturers.

GINGER & SMART combines captivating design with the finest quality sustainable materials and first rate manufacturers. The brand’s sustainable purpose is to create beautifully considered timeless pieces, designed to be worn many times and with a low impact on the global environment.

Collections are defined by unexpected clashes of colour and signature GINGER & SMART prints, that merge graphic and floral, and future and nature influences. Encompassing feminine tailored workwear, off-duty wardrobe essentials and statement special event dressing, GINGER & SMART fuses quality craftmanship with unique, artistic flair.