Ginger and Smart

Australian Luxury Brand Designer Ginger & Smart is all about creating an inspiring product for a design-literate customer. Always sophisitcated and sharply modern, "luxury Escape" is the strict style mantra for each collection. The Fashion, Luxury Accessories and Spa collections are the happy result of the strict philosophies of luxury, quality and innovation.

The label was founded in 2002 by Sydney-based sisters, Alexandra and Genevieve Smart out of the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra's creative business background as an editor and publisher for luxury lifestyle magazines, books and the internet combined with Genevieve's years spent at the helm of Lisa Ho as senior designer, and her grounding with Australian swimwear and fashion luminaries, Zimmermann, their united industry knowledge covered every possibility, probability and all the potential of a successful and exciting family fashion business. Their three buzzing retail stores, designed in harmony with thier unique concept, have created chic welcoming havens to reinforce the core conviction of the "Luxury Escape" - even if it is in your lunchtime.